Audi 4x4 flagship SUV rivalling Defender, G Class unveil on the horizon

An exact launch timeline of the upcoming SUV, which may feature an electric powertrain, has not yet been revealed.

Published On Oct 10, 2025 02:55:00 PM

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AI-generated image (below) used for representation.

We reported in 2023 that Audi was developing a rugged 4x4 SUV to take on the likes of the Mercedes G-Class and Land Rover Defender, and CEO Gernot Dollner has now hinted that its unveiling is on the horizon. When asked by Autocar UK if the 4x4 was still a live project, Dollner said, “Stay tuned”, without revealing an exact debut timeline. The new flagship SUV will also introduce a radical new design and technology features, which will trickle down to more stablemates.

The upcoming SUV may feature Audi’s new design language
It'll ride on a VW Group platform, ex-Audi design boss Marc Lichte said earlier
BMW also developing new hardcore off-roader to rival Defender and G-Class

New Audi 4x4 SUV details so far

May feature Audi’s new simplistic design language

Such a model would build neatly on the carmaker’s legacy of Quattro models and tap into a highly profitable part of the market in which Audi was unrepresented, ex-Audi design boss Marc Lichte had said in 2023. “There is potential because there are only two premium players in the luxury 4x4 segment... and I think there is a space for a third one,” he had stated.

Lichte left Audi soon after and was replaced by Massimo Frascella, who was key in shaping the Defender at Jaguar Land Rover from 2011 to 2024. This had led to the speculation that Audi may launch a similar SUV. The upcoming SUV could feature the brand’s new simplistic design philosophy, which was recently seen with the new Concept C revealed at the 2025 Munich motor show.

New Audi 4x4 SUV powertrain

Could get an electric powertrain

Details about the new SUV’s powertrain options are not clear at the moment. Reportedly, it may be aligned with the upcoming electric Traveler SUV from Scout Motors (owned by Volkswagen). The Scout Traveler EV will also be aimed at the Defender.

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